Today’s post is all about the email.
Because I’ve got some exciting news to announce.
Okay. Now I don’t want to mislead you. This is not the announcement. This is about making the announcement.
I want to reach as many people in my circle of friends, colleagues, interested parties, etc. as I can in as efficient a manner as possible. Makes sense, right? So, I need to send out an email. And, because everybody’s always talking about “branding,” I figure it will be best if the email could look a lot like this website.
And that meant learning to use one of those email list management services. And one thing has led to another, and I’m off to the post office to sign up for a post office box.
Why? you ask.
Well, see, there are these regulations that establish certain standards for bulk email. This is a good thing, right? Without it, I’d probably have several thousand emails a day instead of several hundred. I’m all for it.
Except for that one little part that requires a physical mailing address to be included in the email.
I’m sure that works out perfectly well for a big company, or any organization where the employees leave their homes and go to an office. But for those of us who are self-employed, it can get a little tricky.
My first email of this type will only be going to people I know, people with whom I have a relationship. But it’s going to include a “Forward to a Friend” link — because, hey, it really is good news, and there might be people who my friends and colleagues think should know about it. (Note to friends and colleagues: please, please, please forward the email to anybody you think might be interested!)
Being currently in an optimistic frame of mind — because I do have this good news, and that always makes things look rosier — I’m thinking that, possibly, people whom I have never met might see this email.
Do we really think it is a good idea for untold millions — no exaggeration — if you really think about it, you will realize that no matter how successful this email will be in getting out the news, there will remain millions who have been untold. Sigh. But do we think it is a good idea for untold millions to have my home address? Even if I thought that was a good idea, there’s a good chance my husband would not.
And so. . .a post office box!
Turns out, they are not that expensive, and — at least where I live — they are easily obtained. (But you’ve got to have more ID than you currently need to vote — and that’s saying something!)
If you’re one of those friends and colleagues of mine, watch your inboxes for the email! If you’re not, and you’re just dying of curiosity about this exciting news, you can sign up for my email alerts here.
